Essay about Branding - 872 Words

1. BRANDING „ « Primary Research is essential. Even if it is only anecdotal and informal. You need to determine your core brand (extended values and brand history/story). It will be important for you to find out what your businesses current customers think of the current brand and where the problems lie. Time needs to be taken and corners must not be cut. A renaming and rebranding exercise has the potential for a business to lose an incredible amount of brand equity if all stakeholders are not considered. What Equity has already been build up and what heritage has already been established? It is important that this is not lost. It could be that the heritage of the business is something that you can leverage your rebranding efforts off. It†¦show more content†¦Its crucial that you insure that the name and rebranding efforts do not limit the business in terms of its long term vision. This could involve competing internationally. You must choose a name that fits all markets or at l east have separate subbrands that are designed to compete in specific markets. „ « The brand name puts a face on the business, it gives your consumers a point of reference when they think of you. Its important that you remember that your brand name and branding efforts are just one of thousands that consumers are bombarded with each day. What makes your brand stand out? Why will they remember you? These questions need to be answered. Does your business name have a story behind it? Its crucial with rebranding that if your name and logo change that all the cosmetic changes take place, everything from new letterhead, business cards, wed design, logo, uniforms and fleet design as to not send mix messages to the consumer. Remember your brand is your most valuable asset, it is represented by your entire business, everything from your advertising, the company cars you drive to the receptionist at the front desk answering the phones. For a brand to be strong and successful it ¡Ã‚ ¦s key that everyone in your business has a strong understanding of, and ability to express your businesses brand positioning and attributes. If you choose to create a new name that has no meaning it will be important to incorporateShow MoreRelatedBranding : Brand And Branding Essay945 Words   |  4 Pages BRANDS AND BRANDING Paras Pokharel Washington University of Virginia Abstract In this research paper, I have included the importance of branding in the strategy of the company. Branding theory and practice evolved in the latest years, beingRead MoreMarketing Analysis : Branding And Branding Essay7914 Words   |  32 PagesTherefore marketers resorted to branding in order to distinguish their offeringsfrom similar products and services provided by their competitors. Additionally, it carries an inherent assurance to the customers that the quality of a purchase will be similar to earlier purchases of the same brand. A brand is a name, term, sign, symbol or design or a combination of one seller or a group of sellers and to differentiate them from those of competitors. BRANDING Branding is a process, a tool, a strategyRead MoreBranding Essay1262 Words   |  6 PagesBRANDING ESSAY Subject: The brand as an aspirational and cultural agent 14/03/2013 According to Philip J. Kotler â€Å"a brand is a name, term, sign symbol or design, or a combination of them to identify the goods or services of one seller or a group of sellers and to identify them from the competitors†. This definition expresses the brand as the sum of the representations that we have, however, the brand is also a cultural agent. To remain permanently in the mind of the consumer brands mustRead MoreMarketing Analysis : Branding And Branding Essay10448 Words   |  42 PagesTherefore marketers resorted to branding in order to distinguish their offeringsfrom similar products and services provided by their competitors. Additionally, it carries an inherent assurance to the customers that the quality of a purchase will be similar to earlier purchases of the same brand. A brand is a name, term, sign, symbol or design or a combination of one seller or a group of sellers and to differentiate them from those of competitors. BRANDING Branding is a process, a tool, a strategyRead MoreBranding Essay1061 Words   |  5 PagesEvaluate 6.1, Branding Dennis McKeon Southern New Hampshire University Abstract This document will discuss the marketing theorem: Successful brands are built on successful products. I agree with the theorem that successful brands are built on successful products entirely for some product categories but partially for others. ProductsRead MoreThe Branding Pyramid2838 Words   |  12 PagesThe Branding Pyramid By Jeffrey A. Lupisella One of the many reasons why I love branding and working with our clients is that we get to know a lot of people in a lot of different industries. 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CurrentlyRead MoreEssay Branding Yoga604 Words   |  3 PagesThis week case study branding yoga is very different from other case studies we did before. ding yoga case tells us how the experience is branded which is more interesting for me as I did have the experience of practicing yoga. From my knowledge, practicing yoga is good for the health and many females practice yoga in order to lose weight and body shaping. I got surprised when I found that yoga actually transcend the physical itself to the spiritual practice which can purify one’s mind and bodyRead MoreBr anding Pricing and Distribution1395 Words   |  6 PagesBranding Pricing and Distribution Presented to Presented by May 20, 2012 Abstract The company chosen and used for this paper is a mobile transport company that caters specifically to senior citizens. 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Ai Weiwei Never Sorry - 773 Words

Ai Weiwei is a famous international artist and a most outspoken regional critic in China. Ai express his opinions though social media, visual arts and performing arts. In order to stop Ai’s criticismï ¼Å'Chinese authorities have shut down Ai’s blog, beat him, and take him to secret detention centers. Klayman spend 3 years to filmed â€Å"AI WEIWEI: NEVER SORRY.† â€Å"AI WEIWEI: NEVER SORRY†was shot in documentary style. Ai is not a actorï ¼Å'he express his real life in the movie. Alison Klayman try to discuss the Ai’s inner world in the movie. Film not only shows the Ai as an artist, blogger and activist, but also reveal the Chinese system of injustice. It shows the Chinese other side which besides the economic boom, and the government propaganda. Klayman show a interesting relationship between Ai and his son in the film, â€Å"AI WEIWEI: NEVER SORRY† describe Ai’s creation and show his political critical work, In Ai’s wo rk, we can think about the background of the work. One of the political criticizing of creative subject is schools collapsed because of tofu dreg construction which cause thousands students deaths. In the film, we do not see abusive situation about the Ai, but we can see Ai confrontation with Chinese government so many times. In this section, we can see non-uniformed personnel secretly shoot Ai eat with friends, and Ai’s assistant shoot back on-uniformed personnel . At the last 10 minutes in the film, Ai disappearance in the social. After many days, Klayman know Chinese

To Kill a Mockingbird- How Maturity Affects the Characters Free Essays

When growing up in today’s world, people must face the many challenges of maturing. Whether it is physically, emotionally, or mentally, every person matures individually. In the novel To Kill A Mockingbird, the court trial of Tom Robinson matures three main characters in the book. We will write a custom essay sample on To Kill a Mockingbird- How Maturity Affects the Characters or any similar topic only for you Order Now They learn what growing up is all about. Jem, Scout, and Dill are the most affected by the trial and all matures throughout the book. Jem specifically matures throughout the process of the Tom Robinson case and learns a positive lesson from the trial. After seeing the unfair way Tom Robinson was treated, Jem wants to protect and care for people no matter their age, skin color, reputation and personality. Jem also learns a few lessons from Atticus regarding the judgement of others. At the beginning of Chapter 25, His sister Scout is about to kill a roly-polly bug, Jem stops her and she asks why, Jem responds, â€Å"Because they don’t bother you. † (Lee 320) This quote relates to when Atticus teaches Scout and Jem about the importance lesson of not to kill a mockingbird because they do not harm anyone and sing their hearts out. Jem takes this lesson, the way Tom Robinson was treated just for his skin color, and uses it, as a result of becoming more mature and sharing the lesson with Scout when stopping her. Atticus teaches his children very well about the meaning of treating everyone equally no matter what they hear from the people around them. Scout is who she is because of the way Atticus raises her. Scout learns from Atticus through the Tom Robinson case what can happen  when you lose hope and courage. During the second half of the novel, courage is portrayed by all blacks and Atticus as he fights for the case of Tom Robinson, but Tom Robinson has lost all hope. Scout is devastated by this but also learns bad things can happen when you lose hope and courage. Atticus is the first to teach Scout this important lesson, he says, â€Å"real courage is when you know you’re licked before you begin but you begin anyway and see it through no matter what†, he continues by saying, â€Å"You rarely win, but sometimes you do†. (149) Scout learns how courage is important through Atticus and Tom Robinson’s case, and this is an important aspect of growing up and maturing. While Scout and Jem are maturing quickly because of Atticus’s influence, Dill Harris, the outsider of Maycomb County, matures urely but slowly when is exposed to the Tom Robinson case. He still shows child-like aspects such as crying uncontrollably at the injustice of Tom Robinson being treated so differently from the white witnesses. He also shows signs of maturity when Tom Robinson’s trial is in action. Scout claims that Tom Robinson is just a Negro, therefore it does not matter all that much, Dill responds maturely and says, â€Å"I don’t care one speck. It ain’t right, somehow it ain’t right to do ‘Em that way. Hasn’t anybody got any business talking’ like that, it just makes me sick. (266) Dill sees Tom Robinson for the mockingbird he really is. Jem,Scout, and Dill all learn lessons that impact their life and affect their maturity. A few of these lessons are learned from the Tom Robinson case. Learning to not judge people for what they hear, taking responsibility, and learning right from wrong are all a part of growing up, they do just that. It might be challenging, but courage and bravery bring them through it. As long as it may take, everyone grows up in one way or another, whether it is physically, emotionally, or mentally. How to cite To Kill a Mockingbird- How Maturity Affects the Characters, Papers

Review of Women and Society in Educational Research

Question: Discuss about the Review of Women and Society in Educational Research. Answer: Introduction: This article has briefly explained the political scientists and sociologists different view-point on power. According to sociologists the power is greatly centralized and as described by the political scientists, it is widely diffused. Both Bachrach and Baratz contend further that neither of the notions gives the clear picture. They postulated the two faces of power. They say neither of the two faces is seen by the sociologists and the political scientists see only one of these two faces. In this article, the authors have focused on both the two faces of power. The author feels the first face of power deals with the powers on critical issues and the second is defined as restrictive by them. The article has given a deep insight on the relationship of the behavior of the individual and the exercise of power. The authors in this article has also discussed on the decision making and control. In this article, the major focus is on power. It also provides information about the status of co nflict and its role in exercising power. This journal has discussed about the position of women in the Saudi Arabian society. It has highlighted how Saudi Arabia is a blend of religion and culture. The author has described on how and why the culture and religion prevailing here is posing difficulties for the government over women education. The author here has reviewed various literatures on the women and society in this country. Along with this, Islamic Feminism in the Saudi Arabian society and Feminist theories are been discussed in this journal. Furthermore, the author has also elaborated on the status of women in this society and in their Holy Book- Quran; as well as an in-depth comparison in both of them. In this book, the author undertakes an in-depth analysis of the urban women prevailing in the Saudi Arabian society. It is one of the most welcome additions to the gradually growing literature on the sociological analysis of the non-Western women. This book is a combination of ethnographical framework and self-reflexivity that leads to a gradation interpretation of the communal interpretation of the women of Saudi Arabia in their own terms. The book has focused on many things. They include- the impact of class and the family belonging, analysis of the how rapidly the country has undergone economic development etc. This book has beautifully demonstrated the fact that the Saudi Arabian society is truly transforming itself in accordance to the current royal reforms, which has greatly influenced the life of the women in this country. All these sources have helped me a lot in testing my thesis. They helped me with numerous resources to analyze my test. The information that these book, journal and article are associated to are directly linked with my thesis paper questions and have assisted me n great terms to answer them. All these resources have presented an idea in response to my thesis test. The test could not have taken this form without the help of these authors and their literary and academic writing. References: Bachrach, P., Baratz, M. S. (1994). Two Faces of Power.Power: Critical Concepts,2, 85. Al Alhareth, Y., Al Alhareth, Y., Al Dighrir, I. (2015). Review of women and society in Saudi Arabia.American Journal of Educational Research,3(2), 121-125. Le Renard, A. (2014).A society of young women: opportunities of place, power, and reform in Saudi Arabia. Stanford University Press.